We Put Beauty Into Action
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We Put Beauty Into Action
Crafting Beauty With YvesMorel
Yves Morel began with a simple mission: to redefine beauty by offering high-quality, durable and eco-friendly products at competitive prices. With a keen focus on nail health and makeup, we’ve developed a wide range of products that accentuate every person’s unique beauty while promoting skin health. Our offerings range from long-lasting nail polish to all-in-one contouring solutions, concealers, eyeliners, mascaras, lipsticks, and much more. As we continue to innovate in the beauty space.
Our Vision
Resolute: to create products that empower you to express your beauty and individuality, unapologetically.
The "Yves Morel" Story
Cosmetics Group s.a.r.l. dba Yves Morel is a family-owned business since 1995, based in Lebanon and proudly owned by the “Moukawam” family. Known for their dedication to innovation, long-term brand investments, and a disciplined approach to business engagement, the Moukawam family’s legacy is deeply rooted in our company.
why choose us
Our Sustainability Project
Sustainability is ingrained in every aspect of our business. from the design of our products to the way we collaborate with European raw material suppliers and engage with our communities.
Social Media Engagement
We recognize the power of social media to optimizing our brand’s campaign engagement and awareness. Find us on platforms such as Facebook (yvesmorelleb), Instagram (yvesmorelofficial), YouTube (yvesmorelcosmetics), Twitter (yvesmorelcosmetics) and TikTok (yvesmorelofficial).
Since March 2019, “Yves Morel” has witnessed a remarkable 60% growth on E-Commerce platforms, and our products are now available on more than 10 platforms.
Market Leadership
With over 25 years of expertise, Yves Morel continues to lead the market with cutting-edge, effect-driven European-made ingredients. Our extensive portfolio includes innovative actives and a heritage assortment of formulation aids, empowering brands to create superior, high-performance cosmetic and skincare formulations. Committed to excellence, Yves Morel delivers scientifically advanced solutions that set industry benchmarks.
Market Share
Discover Yves Morel’s expanding global presence, with over 600 sales points in Lebanon and a strong footprint in Egypt, Tunisia, Morocco, Iraq, Saudi Arabia, Ukraine, and Kuwait. A leader in the beauty industry, Yves Morel continues to grow year after year.
Development
Our primary objective is to exceed our customers’ expectations regarding product quality and maintain a consistent high-quality production scheme. We are proud to be ISO certified (22716/GMP-ISO 9001). manufacturers, and our brands are legally registered on five continents.
SMES products
1.Product Overview
Yves Morel offers a full variety of cosmetics and personal care products, covering skincare, face, eyes, lips, and nail care. Our high-quality formulations are designed to enhance beauty and promote self-care with innovative, effective ingredients. Whether you’re looking for skincare essentials or makeup solutions, Yves Morel delivers premium products for a flawless beauty routine.
2.Objective
We aim to consistently exceed our customers’ expectations regarding product quality, maintaining a high-quality production standard, and staying at the forefront of industry trends.
3.Overview
* High Quality
* Affordable Price
* Packaging Style Design
* Follow Trend
Identity
“Yves Morel” has successfully built remarkable brand loyalty in the cosmetics market over the past twenty-three years, backed by a proven history. We are dedicated to creating long-term value, ensuring continuous top-line improvements and maintaining a remarkable commitment to quality.
Cosmetics Group s.a.r.l.
